There's just not anything ground-breaking on the 740 IMO. It's not actually a web-connected device, limited to Google Local Search only. Current gas prices? Been available for quite a long time on MSNDirect-compatible devices (Garmin, Alpine, and soon Mio and even the cheap Navtar pnd's) and offered by Telenav Shotgun. Weather reports? Again MSN has offered it for months. Even Dopplar weather maps. Quickfix downloads? Not needed by devices offering sif2 or it's equivalent, and there's a LOT of them. Traffic? I might get surprised, but I don't expect it to be much more accurate or up-to-date than standard RDS-TMC or MSN for now. Local search? Telenav offers that already as well. But both MSN and Telenav offer a lot of services that the 740 will not, ranging from listings of local events and movies, airline flight status and latest news headlines, to mileage tracking for business people. Even free map updates in the case of Telenav. Had they added social networking (other than TT Buddies) and true web-browsing, I could see myself considering it. But really it doesn't offer me anything I don't already have between my cell-phone and pnd. For $10 a month, I just don't know that it has a big future. Perhaps a year from now, a new model with added functionality, and true "HD traffic". . . maybe. Just my opinion.